I've discovered the importance of analyzing my social media activity as a whole. Below are two excel files that I compiled using "Twitter Analytics", which made it easier to visualize the effectiveness of my posts. I considered different factors suggested by the data to improve my activity from month to month. For example, I've made note of the time of day that tweets receive the most "impressions" and use that to my advantage.
Keeping up with a blog requires precise organization. I made this editorial calendar to give myself a specific schedule to follow in publishing my October blog posts. These deadlines and notes kept me on track, and relieved a ton of stress. I knew that my competitors, such as ESPN, were constantly posting about team performances as a whole, so I decided to focus on individuals. Ultimately, I wanted to make sure I was writing about the latest injuries, performances, and controversies. I made sure that all of my posts were timely. For example, I wrote about the "Scariest Quarterback" for the week leading up to Halloween.